By Praminder Bhuller | Graphic Design | June 22, 2022

The Real World Guide to Responsive Design

Do you know that 92.4% of people use mobile to go online? 

So, when a copious number of people access the internet through mobile, is it not beneficial to create a responsive website design?

Yes, it is.

Moreover, when you design a responsive website, its dynamics change. You have a little less space for elements. 

So, to make the most out of the available space and upload high-quality images and graphics, hire a renowned graphic design agency in London.

A responsive website is rendered well on every device and screen size, be it laptop, mobile, tablet, or other screens. 

Components of a responsive website design

1. Flexible visuals

Your website’s UI/UX approach has failed miserably if the content isn’t clear and readable for users. As a result, you must ensure that your website’s material, be it text or photos, is legible and easily readable.

Mobile responsive websites allow designers to modify line height and font size for better legibility while creating textual content. 

The flexible container feature allows text wrapping. As a result, the font size is increased on small screens.

Images, on the other hand, aren’t naturally dynamic like text. That is, on every device’s screen, they are set to the same size and configuration. The risk of your design appearing inconsistent across devices is evident, as images can fail to adjust and appear out of scale to other elements. 

So, hire a graphic design agency to make the website’s images dynamic.

However, to ensure that a picture shrinks on smaller displays, use the CSS command: img {max-width: 100%;}. 

2. Media queries

They are filters applied to CSS that react to the screen type, type of device, device orientation, or displaying browser.  

A media query will construct a rule based on minimum or maximum width parameters, as well as additional considerations like resolution, browser, and orientation.

A media query aims to enable multiple layouts utilising the same content blocks. Here, each layout is optimised for the device’s size and characteristics. 

3. Fluid grids

The UI elements in a responsive web design are normalised to the screen size and pixels using an algorithm. It accomplishes this through a “liquid layout,” which considers each component in terms of the proportion of the width it occupies. 

The components include an image, a content block, and the padding between and surrounding blocks. All these components add up to 100% of the width.

Responsive website design tips to follow

  • Before you start working on a custom website design, make sure you understand the overall concept. Start with a wireframe, then move on to graphic design, and finally, coding.
  • Use analytics to learn how and why people use their mobile devices to view your website. Also, be aware of the elements and pages they use the most.
    With this data, you will be able to determine which pages and other aspects of your website should be made accessible on smaller displays.
  • It’s critical to optimise your photographs for the web.
    They can assist website owners in establishing an emotional connection with visitors and allowing the audience to imagine the things they want to purchase.
  • Navigation is a vital element of any website and one of the most significant aspects of a UX design strategy. Visitors can simply visit different pages on your website with easy navigation.
    Contrary to the desktop version, it is best to utilise a hamburger icon in the mobile version and hide the links behind it.

Why is responsive website design beneficial for your business?

  • It enhances user experience

The significance of user experience for website owners cannot be stressed enough. People want to enjoy your site and want it to be simple to use so they can return.

Your organisation may appear unprofessional if anyone visits your website on a mobile device and it takes ages to load, or your photographs aren’t of high resolution.

However, responsive design, which provides a superior user experience, can assist in persuading customers to give your organisation a chance.

It will eliminate the tedious task of zooming and scrolling because content can be viewed more quickly. As a result, visitors will have a much better and positive experience.

  • Helps improve SEO

It has long been known that Google favours mobile-friendly websites. So, responsiveness, when combined with other SEO elements, can help your website rank high on the search engine result page.

The responsiveness of all websites is taken into account by Google as one of the factors that determine their position in the search engine results. 

This simply implies that if your website isn’t mobile-friendly, it will be ranked lower in the search engine result page.

Also Read: Avoid These 6 Common Product Design Mistakes

  • Evade duplicate content penalty

Businesses try to make different websites for mobile and desktop and keep the same content on both of them. This signals to Google that the content is duplicated.

Google’s bots have no way of knowing which site version should be indexed or monitored for link metrics. 

However, this danger is reduced by creating responsive websites with only one version of the website, allowing crawl bots to concentrate all SEO efforts on one site.

So, it is essential to invest in talented and knowledgeable agencies of web design in London.

  • Easy to maintain

Though the burden of ensuring the three components of responsive web design are done correctly might be frustrating. But, producing a single website version will always be faster than developing numerous versions of the website. 

It also simplifies the task of both development and marketing teams, whose duty is to make sure that every website version looks and functions properly. 

Moreover, keeping every website up-to-date with information and updates will also be streamlined with only one website in effect. 

Final thoughts!

A critical factor of web design in London these days is the responsiveness of a website. It has numerous benefits and also improves SEO, taking your website up on the search engine result page. 

So, if your website is not responsive, do not wonder why it is not visible on the top five results on the SERP.

Praminder Bhuller / About Author

I started work as a freelance Graphic Designer for print-based media. This moved over to Graphic Design for the Internet. I have now moved over to online marketing. This includes working with Graphic Designers, Website Developers, SEO Marketers and many more experts. This journey has been going for 20 years.