By Praminder Bhuller | professional web design company | December 28, 2022

Here Are The Top 10 Graphic Design Trends For 2023

Out with the antique and in with the latest 2023 graphic design trends.

Major historical events impact graphic design trends, and the events of the last several years have left a lasting cultural memory. So, it did not take long for global political and environmental developments to impact artists.

These inspirations impact not just individual artists’ designs but also corporate design spaces, marketing, and enterprises in general.

However, one thing is certain: the world of graphic design is continuously changing, and professional web design company is continually seeking new methods to express themselves.

So, as the new year approaches, which graphic design trends will reign supreme in 2023? Continue reading to find out.

10 graphic design trends – 2023

1. Illustrations

Authenticity is highly valued in today’s graphical design environment, and personal hand-drawn images are among the most honoured. They give your brand a comfortable, homey appearance, enticing customers to feel safe.

Another advantage of original hand-drawn graphics is that other businesses cannot replicate them because the image is unique to you. Even a small group of drawings can be used for various purposes.

A picture is worth a thousand words; yours can say even more.

2. Metaverse

The metaverse, which was formerly an abstract concept of the internet as a collection of interconnected 3D virtual worlds, is beginning to shift from science fiction to virtual reality.

The drive by the tech sector toward VR (Virtual Reality) and AR (Augmented Reality) as the next avatar of the internet will significantly impact graphic design in the coming year and beyond.

This implies increasing references to metaverse culture in projects for graphic designers, such as game-inspired 3D graphics or AI-inspired avatars that replace human models.

3. Minimal vintage design

Minimal retro design will be fashionable in 2023 as well. This style is ideal for firms who wish to evoke nostalgia while maintaining a modern appearance and feel.

This design takes aspects from traditional styles, such as serif fonts or ornate accents, but enhances them with modern patterns and colours. New tech, such as vector graphics, makes producing clean and polished basic retro designs simpler than ever.

4. Anti-branding

While the term “anti-branding” may seem paradoxical, many firms use it to promote authenticity and relatability.

Anti-branding that is minimal, aspirational, and future-focused is closely tied to the “new eco” movement that is anticipated to dominate branding in 2023.

The anti-branding movement includes sparse branding, monochromatic packaging, and minimalist message. It is a cut-back aesthetic that includes anything from neutral embossed logos to handwriting and inaccurate typography.

5. 3D design

In recent years, 3D artwork software has come a long way.

While realistic proportions were all the rage last year, artists push the envelope with 3D design.

Also, keep in mind that 3D design does not have to be restricted to digital artwork. It can also be used for architecture, product design, and illustration.

Whatever your business niche, a graphic design agency in London can almost certainly incorporate 3D art into your job.

6. Mysticism

Mysticism in design includes imagery related to astrology and divination.

Popular iconography, such as zodiac signs, all-seeing eyes, lotus flowers, and sacred geometry, is used in this approach. These symbols infuse the natural and heavenly worlds with deeper significance.

These designs have tenderness in a visual sense. They are made with thin lines and organic curves, making them light and delicate. Moreover, when colours are softened with muted tones, they become relaxing. And the visual of stars, moons, and peaceful faces evokes a sense of calm.

7. Rich jewel colours

We are entering a much more intriguing and stylish period for colour in graphic design, moving away from both the harsh neons of the late 2010s and the putty hues of the early 2020s.

The new 2023 rich jewel colours are even more beautiful, tonal, and sensuous. This graphic design trend pushes designers to be more creative and open in their exploration of the paintbox.

Rich crimson, forest green, blazing orange, or powdered lavender palettes influenced by 1930s palettes let the colour speak for websites, marketing, and packaging.

8. Dark mode

As more applications allow users to choose between light and dark modes, a professional web design company and UI design agency will fall into line, with a greater emphasis on dark mode designs in 2023.

Dark mode is not only intriguing and dramatic, but it is also significantly gentler on tired eyes than pale or colourful backgrounds. Taking things to the dark side will provide tech-inspired moodiness to a variety of designs and can be efficiently adapted to print layouts as well.

However, dark-mode designs do not have to be black. To offer your layouts a unique look, you can experiment with midnight blue, deep violet-purple, or dark green.

9. Surrealist maximalism

See you, realism! Welcome surrealism and maximalism.

The COVID-19 period has given way to a post-pandemic society where no one wants to be confined or controlled. There are fresh opportunities to push limits.

Designers, in turn, are reacting with psychedelic visuals that are not hesitant to make a statement or take up space.

As a result, visual storytelling will become more innovative than ever in the next few years. So, when it comes to blending elements, anticipate the unexpected.

10. The clay look

One compelling message underlying this popular graphic design is finding perfection in the flawed. A digital approach or genuine clay is used to create this design effect.

Unlike traditional 3D design, which often features glossy, smooth surfaces, the Clay graphic design trend for 2023 features uneven, lumpy textures that appear to be sculpted with fingers. It is here to remind you that beauty lies in the eyes of the beholder.

But wait, there is more. Clay is a design that undergoes a continuous transformation. It never dries out and can be modelled and reused in unlimited ways.

In conclusion

Graphic design can determine a brand’s cultural footprint as well as its identity.

The finest graphic designs enable companies to educate, enlighten, or convince consumers through innovative colour, text, shape and form combinations.

Brands whose graphic design agency in London analyse graphic design trends swiftly can establish businesses in the minds of their customers.

Praminder Bhuller / About Author

I started work as a freelance Graphic Designer for print-based media. This moved over to Graphic Design for the Internet. I have now moved over to online marketing. This includes working with Graphic Designers, Website Developers, SEO Marketers and many more experts. This journey has been going for 20 years.