By Praminder Bhuller | best SEO agency in London | January 24, 2023

An SEO Agency Or In-House Team: Which Is Better For Your Business?

Today internet search is synonymous with Google, which has the largest market share by far. Google currently handles over 40,000 search requests every second on average, amounting to around 3.5 billion searches daily and 1.2 trillion searches a year globally.

Now think how many websites would kerfuffle on the internet to cater to this many searches! Innumerable, right?

So, the race to rank on top of the search engine result page is never-ending. Sure social media and user-friendly websites help in ranking, but SEO is the tix to authority that converts.

However, learning SEO principles and applying them to your business is not easy and will require you to spend a lot of time, energy, and money. As a result, enterprises opt for SEO agency London or create an in-house team.

You might wonder whether you should hire an agency or develop an in-house team. Don’t fret.

This blog will wrap up everything you need to know about hiring an SEO agency and developing an in-house team. So, keep reading!

What is an SEO agency?

When you employ an SEO agency, you partner with a third-party team specialising in SEO planning, pivoting with new updates, monitoring Google regulations, and more.

An agency will have its own off-site office and will not conduct activities in your workspace. They have several clients and divide their clients’ time based on the amount of a monthly assignment.

When you employ an agency, you pay a monthly or yearly fee that covers the services required for your project.

From social media management to content marketing and technical assistance, SEO services in London provide your team with the entire package in one location.

What is an in-house SEO?

In-house SEO is carried out by an inside team of marketing specialists employed by your company to handle daily marketing and SEO activities.

Internal SEO audits, technical SEO, on-page optimisation, issue resolution, content development, competition analysis, link building, and keyword research will be the responsibility of this personnel.

Titles of members of an in-house SEO team may include SEO Expert, SEO Manager, and SEO Director.

The number of workers and their titles will vary based on the size of your firm.

SEO agency Vs. In-house SEO: Factors to consider

Here are the primary factors to consider when determining whether to handle your company’s SEO in-house or through an agency.

1. Cost

Cost is the prime factor to take into account when deciding, which is not that straightforward.

You might think that hiring a marketing agency in London will be costlier than hiring an in-house team. But it is a bloomer!

When you examine the price of recruitment, facility investment, equipment, salary, training, and employee benefits, you will find that the cost is much higher.

You might argue that an in-house team will be beneficial in the long run, which might be true in other industries, but not in SEO. The digital world is erratic, leading to constant evolution in SEO techniques, tools, and strategies.

So, the in-house team will require constant upgradation by investments in new tools and training. On the contrary, when you hire an SEO agency, they take care of everything independently without worrying you.

2. Expertise

Other key concerns in the in-house SEO vs. agency discussion are skills, experience, and knowledge.

An agency is a focused organisation specialising in SEO, and achieving results online is what they do daily.

An agency employs experienced people who have access to cutting-edge technology. They work relentlessly to provide their clients with the outcomes they want and desire.

Moreover, an SEO agency works with various customers and has tried-and-true procedures, unparalleled industry expertise, and proven tactics.

For an in-house team to show the same level of expertise and dedication as the agency is difficult without investing enormously in recruitment, training, retention, and constant development. Also, there will be more trial-and-error situations.

3. Scalability

After a few years, your business will grow and require you to improve your marketing efforts. That’s when one of the major benefits of hiring a digital marketing agency in London comes into the picture.

Agencies offer packages that suit a majority of your needs. So, when your business scales, you can directly upgrade to a new package by investing just a little more quid.

On the contrary, if you have hired an in-house team, you will need to invest in adding up their knowledge and resources. Additionally, you might also have to hire more employees and repeat the investment cycle.

4. Reliability and results

You are a client to an agency, so they will strive to make you happy by providing the best results. Also, they offer a fresh perspective and come up with unique ideas.

They will provide detailed reports on what they are doing and the outcomes they are obtaining, as well as backup methods when necessary. Ultimately, as a client, you have the right to move your business elsewhere if you are unsatisfied with the outcomes.

Working with an in-house team has certain advantages.

In-house SEO implies that the staff is deeply immersed in your brand and culture, as well as completely focused on your organisation. However, with an internal team, limited personnel retains knowledge, so your SEO efforts may be jeopardised when they are absent or depart.

What are the advantages of hiring an SEO agency?

  • Get hands-off results

Money might be on your mind all day. However, one thing that is more important than money is time. With all the vital business chores at hand, will you have time to recruit people, provide them with training, and polish their work?

However, working with an agency allows you to get hands-off results. Just brief your requirement and let the magic wand spread the magic.

  • Chance to get additional services

When partnering with an agency, SEO is rarely the sole service available to you.

During the course of your project, you might learn that your website requires the addition of a new design or function. So, you can avail benefits of their other facet–web design services London.

When you work with an agency, you have a little more leeway regarding what you can do with your SEO.

  • It is cost-effective

Hiring an in-house SEO consultant might be expensive. To obtain the ideal individual for the position, you may have to scale up their compensation based on their experience or wage needs, which does not even include perks, bonuses, or pay hikes.

On the contrary, you will only pay an agency for their services, which are generally in the form of a monthly charge.

  • You can escalate issues up the line of command

While working with your SEO agency, issues can develop. Perhaps you disagree with anything in the contract, or your main point of contact is not returning your calls and emails. Throughout this debate, your campaign is deteriorating.

However, there is an easy solution: inform their employer. Continue to work your way up the hierarchy until you get your desired answers.

  • Get a wide array of knowledge

Strategic SEO involves so much more than researching keywords. An experienced SEO agency London will offer its extensive knowledge of the digital marketing realm. They are familiar with different types of advertising and stay up-to-date with marketing news to plan effective strategies.

Moreover, they also have experience working with various clients across several industries. This will give them a distinct viewpoint required to apply their extensive SEO knowledge to your company.

  • You have the option to terminate services

Finally, if an SEO agency is not producing the desired results, you can terminate them.

Perhaps they do not fulfil deadlines, or the quality of their work falls short of expectations.

As you are paying the agency to deliver a service, it is not irrational to fire them when that service fails.

What are the benefits of developing an in-house SEO team?

  • Exclusive focus on your website

By hiring in-house employees, you can get their out-and-out attention to your business website. So, they can offer more time to drill down into your website analytics and experiment with different SEO strategies to find out the best.

  • They know your company through and through

As we discussed above, in-house employees are totally focused on your business website and will get a thorough knowledge of your company.

With time, they will familiarise themselves with daily social interactions and long-term business aims. As a result, they will deliver output to meet the company’s vision.

Final thoughts!

Although they both strive toward the same goal, an internal team and an SEO agency London operate in quite different ways.

No doubt, in-house employees offer their own advantages, but the benefits of hiring an SEO agency surpass them all. An agency allows you to rest assured while they pull a blinder on your website SEO.


Praminder Bhuller / About Author

I started work as a freelance Graphic Designer for print-based media. This moved over to Graphic Design for the Internet. I have now moved over to online marketing. This includes working with Graphic Designers, Website Developers, SEO Marketers and many more experts. This journey has been going for 20 years.