By Michael Hutton | Social Media | August 27, 2020

How To Make A Social Media Campaign From Scratch

How important is social media marketing in 2020?

Consider these facts:

  • Nearly half the world’s population uses social media
  • Instagram alone has over 1 billion active users
  • Users spend an average of 2 hours and 22 minutes daily on social media

A successful social media campaign can make your business grow by leaps and bounds. But there’s more to it than posting a few pictures and hoping for the best.

In this post, we’ll discuss how to make a social media campaign that drives results. Keep reading!

What Is The Purpose Of A Social Media Campaign?

Before you brainstorm ideas for your next campaign, you need to be crystal clear on your goals.

Are you promoting an upcoming event at your store? Launching a new e-book? Trying to reach 10,000 followers? What action do you want users to take (attend your event, buy your e-book, “like” and “share” your post)?

To help you create your campaign and analyse its effectiveness, set SMART goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

Set clear, specific goals and outline exactly what you want your audience to do. The results will follow!

How To Make A Social Media Campaign Go Viral

So, how do you make a social media campaign go viral? Here are some tips to start with:

  • Understand your target audience and create an “avatar” of your ideal customer
  • Focus on creating content that has the goal of high engagement
  • Schedule content to post at times when your target audience is most active on social media
  • Invest in paid ads or partner with influencers to broaden your reach
  • Include a clear call-to-action in every post

Remember that novel or unusual content is shared and remembered the most, so strive for originality with your campaign efforts.

Social Media Strategy Example: Step By Step

Once you’ve outlined your goals, what are some practical steps to creating a social media campaign?

1. Decide How To Promote On Each Channel

What’s the best way to reach your audience on each social media channel?

Short videos and banners work well for Facebook, while a series of Instagram stories can attract new customers to your brand. You’ll need colourful, well-designed pins for Pinterest and engaging, well-written Tweets for Twitter.

2. Create Your Content & Schedule Your Posts

Use Canva or Design Wizard to create the images, videos, infographics, and other visual content. Experiment with different types of media and different calls-to-action, but keep your branding (colours, logo, etc) consistent.

Next, create a calendar and schedule each post during times your audience is most active. For variety, you might also include relevant news and interesting stories related to your niche.

3. Monitor & Respond

The goal of social media is to be ‘social,’ so respond promptly to any questions or comments. Set up alerts for your phone or email so you know when someone has engaged with your posts.

This is also the time to monitor the effectiveness of your campaign. Are you getting lots of likes and shares for one video, but not the other? Is everyone commenting on your morning posts but not your evening posts?

Use this information to evaluate what’s working (and what isn’t) so your next campaign can be even more effective.

Do You Need Help With Your Social Media Campaign Ideas?

In the past few minutes, we’ve only scratched the surface of how to make a social media campaign.

To dig deeper, take advantage of our free social media lessons and resources. The more you learn and apply your new knowledge, the more successful your social media campaigns will be!

Do you have questions about social media, SEO, or web development? Contact us today and let’s discuss your needs.

Michael Hutton / About Author

Michael has been working within the Internet world for 20+ years and has a long list of businesses that he has successfully ranked to the top of Google with his main area of expertise being search engine optimisation (SEO) here at Boss Cat Web Design London.