A no-nonsense website for Builders. It is an online catalogue with e-commerce functionality. It also makes it very easy for the customers to browse the products, and then pick up the phone to make the order. This was important, as most of their customers do not like using the Internet.
Very important that this is mobile friendly, as most builders are visiting this store on their phones, while on-site at their job.
It has a members area, giving custom discounts to different members.