Search Engine Optimisation – SEO
When you want something on the Internet you make ‘a search’. You will then click on the first websites that have appeared in the results. One of these lucky websites will then get your custom. These websites have most likely hired an SEO expert. The act of ranking to the top of the search results is called – Search Engine Optimisation (SEO).
SEO is an on-going journey. The World Wide Web is forever changing. New technologies are sprouting every day. On top of this Google not only keeps its algorithm secret, but it also changes the algorithm regularly.
Mobile phones, broadband, voice activated search, and more all have an effect on what Google thinks your website should do and how to behave. How many words should you have on a page? Do you need video? How fast does your website load? Do you use the professional industry standards for coding your site?
Instead of trying to figure out what Google thinks is important, and then to see if you meet the criteria, you should instead be thinking about one thing only – running your business. Because ranking websites are a full-time business in its own right.
The second thing you should be asking yourself is; who can I trust to rank my business? With such a heavy investment in time and money, it is easy to make a costly mistake.
We at Boss Cat are 100% transparent. You will have access to our worksheets and to do tasks. You will see first hand what we are doing. You are always welcome to call and ask us to explain anything you do not understand. We also use Googles own software for tracking the number of visitors to your site. So you will have further assurance that you are not being duped. On this page is a simplified breakdown of what we do to rank your website.
Firstly, what we will do is give your website a thorough audit. We will look for all errors that are being made. Is the coding clean? Does your website work on all devices? Is the actual quality of your content any good? Is it professional? We will painstakingly go through and fix all errors that will affect your website’s rankings.
Next, we look at what affects your search performance outside of the website. How many and what kind of links go to your site? How is your social media presence? Are your social media campaigns bringing in any traffic? What are your customers saying about your business – your brand reputation?
These packages above have been created for smaller business. They allow us and yourselves to work on tight budgets. We can also create a bespoke package. Maybe you have an in-house marketing department that covers some of these tasks Or maybe you have a larger company that needs something a lot more powerful and creative. Call us. We are happy to have a conversation about your business and your specific needs by giving business startup advice.
When we get to work on your business, you will be allocated your own Project Manager. You will be in direct contact, either through email or direct telephone calls. If you have any questions, your Manager is there to inform you and reassure you about what is being done.
We even have a custom-built project management system, that you can log in to. You will be able to see the time frames that we have allocated tasks. What tasks need to be done.