You’re ready to take your business’s bottom line to a whole new level by becoming the talk of the town – including potential customers.
There’s just one problem: the town can’t find you. In fact, they don’t even know you exist!
It’s time to fix that in 2020. Fortunately, this couldn’t be easier to do online with the help of a search engine optimisation, or SEO, expert.
If you’ve heard the term “SEO” buzzing around and you’re looking for long-term digital marketing success, here’s a rundown on how to vet and hire a high-quality SEO expert based on the answers to the following questions.
Let’s jump in!
What Is An SEO Specialist & What Does An SEO Expert Do?
SEO is a massive subject that covers a wide range of different online marketing services and techniques to help you earn your way to the top of the search results pages. The typical services and SEO strategies that you should expect will include:
- Keyword research for your existing website pages.
- Keyword gap analysis to find new keywords that you are not targetting.
- Technical SEO audits and improvements to your website code.
- On-page SEO improvements to your website content.
- Content strategy and implementation.
- Link building and acquisition.
How Much Does An SEO Expert Cost?
The cost of the SEO expert you choose ultimately depends on the scope of your project. For instance, it may range from £500 to £5,000 based on your project goals.
As a general rule of thumb, the hourly cost of an SEO expert in the UK is between £75 per hour to £100 per hour. This cost will depend on the experience of the SEO specialist and whether they are an agency or freelancer.
Why Do You Need An SEO Expert?
Search engines have to determine which business websites will receive the top rankings for certain search terms. These engines take into consideration multiple factors, like user satisfaction, website quality, and popularity.
In light of this, you need an SEO expert because this professional will help you to send the appropriate signals to today’s search engines, like Google. This, in turn, will help you to push your business website to the top of the list of search engine results for a keyword relevant to your business.
Google’s Advice For Promoting Your Website
To understand Google’s view on the topic of how to hire an SEO expert, it is worth watching the below video that talks about the difference between a good SEO consultant and one that could raise a red flag.
Is SEO Worth The Money?
Yes. In fact, SEO services are more critical than ever before!
Why? Because SEO remains one of today’s most powerful online marketing strategies for driving results long-term. As long as you hire a reputable SEO expert who knows how to employ the right techniques, you can expect a good return on your investment.
How Long Does SEO Take To Work?
As a general rule of thumb, you can expect SEO to take a handful of weeks to work if you’re looking for organic ranking improvements using keyword topics that don’t have much competition.
Meanwhile, topics that are more competitive could take months. And phrases that are highly competitive could take a year or more to generate an increase in traffic for you.
All in all, the more persistent you are with the help of the right SEO expert, the more confident you can feel at each stage of the process.
How We Can Help WHen Hiring An SEO Consultant
Here at Boss Cat Web Design London, we offer top-of-the-line online marketing services for companies of all sizes.
We take pride in making sure that our clients play an instrumental role in the process of using digital marketing tools to promote their businesses.
For instance, we will involve you in the process of developing and implementing a brand-new website design for your company. In addition, we will involve you in designing a fresh logo for your venture.
Then, we can advertise and promote your business online using SEO and social media to draw customers to you.
Get in touch with us to learn more about how an SEO expert at Boss Cat Web Design London can help you to capture the right type of attention and grow your business like never before in 2020 and beyond.Call our friendly team on 020 3962 2313 or email us at email@example.com for more information.