SEO FOR AN I.T. COMPANY

September 19, 2020

Client

The Hoth

Description

SEO – Search Engine Optimisation

Launched

2018

This is a London-based IT Support company who wanted to branch out their services to the Brighton area.  They were already investing in SEO from a company called the Hoth (https://www.thehoth.com/) but results were not great and the service was pretty bad.  So, they found us online and switched the services to us in December 2018 and are still with us.

When they came to us, they were getting around 200 visits a month from Google and we have increased that to 900 visits a month.  Rankings in Google have increased from 100 keywords (with 3 keywords in the top 3) to around 400 keywords (with 13 keywords in the top 3).

Here is a screenshot of their ranking progress:

More importantly, we managed to increase their organic enquiries by 29% by the end of the 6th month.  They were also not getting any new business for their Brighton office, due to not ranking for any Brighton keywords.  We created location-specific landing pages on the site and built links and citations to these.  This helped boost the site for Brighton based keywords, now ranking position 1 for their main keyword ‘it support brighton’ in both their local areas of London and Brighton (not to mention other related Brighton terms).